Slide Design FINAL

Project Overview

You are asked by your employer to analyze one of their existing ads, use these findings to create an additional ad that would fit the same campaign, and make a slide presentation that would assist you in explaining your findings.

Project Requirements

The project report and minimum expectations for this project are worth 72% of your design grade. The other 28% of your grade will be determined by the execution of your design.

Examples

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Minimum Expectations

  • Pick a Professional Ad (The easiest way to find a good ad is to first choose a company you are interested in (ex. Nike) and then do a Google search for the company name + the word "ads" (ex. Nike ads).
    • "BYU-Idaho Appropriate" (See syllabus)
    • Well designed
    • At least one line of text
    • The company logo should be included
    • Vector or raster-based
  • Create New Ad (This does not need to be a creative ad)
    • "BYU-Idaho Appropriate" (See syllabus)
    • Create a new unique ad (Photoshop or Illustrator)
    • Match dimension of original ad (150 resolution)
    • Must look like it is from the same campaign (Design, colors, typography, layout, visuals, message, etc)
    • Type in your text (don't copy/paste text or other elements from the original ad)
    • Images or graphics need to be legally obtained (See course media usage requirements.)
    • Find and use the logo of the company (fair use will apply here)
  • Slide Design Sketches
    • Sketch three to four variations of designs
    • Each variation must include a title slide, a transition slide, and a content slide.
  • Presentation Slide Design
    • "BYU-Idaho Appropriate" (See syllabus)
    • 6+ consistently designed slides (Use InDesign to layout slides - pull in ads from Photoshop or Illustrator)
    • Reverse engineer original ad (Design | Color | Typography - pull out specific talking points over multiple slides)
    • One or more slides pointing out what makes your new ad fit the campaign
    • 10in by 7.5in slide size (InDesign document setup)
    • One idea per slide
    • 1+ slide introduce company and campaign
    • Avoid bullet points
  • Save as multi-page PDF

After you turn in your final Slide Design Project, the next assignment will be to present this information using a screen-capture software and the multi-page PDF. As you are designing your slides you will want to think about how you will be presenting this information.

Project Report Expectations

Part 1 (Turned in with Draft)

  • Audience (description)
  • Message (explanation)
  • Sketches (3-4 variations of sketched project)
  • Typography (where applicable)
  • Color Scheme (screenshot and strategy)
  • Draft Attribution (photography or other assets)

Part 2 (Parts 1 & 2 turned in with Final Project)

  • Attribution (photography or other assets)
  • Target Audience Appeal (explanation)
  • Main Design Decisions (explanation)
  • Design Analysis (explanation)

Design Expectations

You will be graded on your understanding, application, and integration of the principles of design, typography, color, and photography. This will also include evidence of original thinking and skillful use of concepts.

Blog Post Requirements

This is worth 5 points of your final project submission. This blog post is worth 20-25% of your overall project grade.

You will be required to write a blog post for this project, which will be turned in at the same time as the final project. This blog post will allow you to display your final project, help you showcase your understanding of design, typography, color and/or photography skills, and be a place for you to give credit for any photography you used where required (images taken by you should still be attributed in this blog post). You will discuss your main design decisions, and how the aforementioned principles enhance the design. This is a public blog post that has the potential to be read by anyone. Write an engaging narrative targeted to help those not in our class understand your project.

DO NOT make your blog post a bulleted list. Everything listed below should be included in your blog post, but your blog post should be interesting, engaging, and have a good flow. Multiple requirments can be clumped into one paragraph if it makes sense for your narrative.

The following should be included in your blog post:

  1. Well-Written Content
    • Good flow.
    • Spelling, grammar, and punctuation.
    • Introduction and conclusion paragraphs.
    • Clear logical sections of your blog post with headings to break up your written content.
  2. Project Specifics
    • High-quality JPG(s) of your project (non-pixelated and easy to read).
    • Any project-specific requirements (check the Minimum Expectations section above and summarize important or relevant requirements in your own words).
    • Photography attribution needs to be included at the bottom of the blog post. Insert each image used in your project. Provide a clickable link (text or image link) that brings up the original image download page. (see project requirements to determine which type of photography you can use):
      • No Photography: Some projects will not allow the use of photography. In these cases omit this information from your blog post.
      • Personal Photography: No link is necessary, but the images should still be included in the post. These images should be clearly labeled that they were taken by you.
      • Borrowed/Purchased Photography: Where permitted by the project you can borrow or purchase photography. If borrowed you will need to make sure it is labeled for reuse (CC0, Creative Commons, etc), and you will need to give proper attribution. Purchased images will still need to be given attribution in your blog post. Both types will need a link to the original download page that showcases the used image.
  3. Target Audience Analysis
    • Explanation of the intended target audience.
    • How this design appeals to the target audience.
  4. Design Analysis
    • Explanation of main design decisions.
    • How principles of design, typography, color and/or photography were used to enhance the design.

 

Project Submission

You will be submitting two PDF on the project submission page.

  1. Project Report Part 1 & 2
    1. Open your Project Report Part 1 assignment (This was assigned and submitted as part of the draft).
    2. Fill out the information requested (If this was not completed you will need to finish both parts 1 & 2).
    3. Save finished document as a PDF.
  2. Final Project PDF
    1. Save your project as a High-Quality PDF.

Upload both PDFs to the assignment submission page.

Point Allocation

Take a look at BYU-Idaho's grading system to help understand the grading process: BYU-Idaho Grading System. A 25 point project would be broken up as follows:

  • Minimum Expectations = 15 pts
  • Project Report = 3pts
  • Design Expectations = 7 pts