Slide Design DRAFT

Project Report (Part 1)

The Project Report has two parts. The first part will be completed and turned in with your draft. This will help you think through your motivation, purpose, and reasoning behind your design. You will describe and provide your audience, message, sketches, typography information, and critique screenshot. This will be created using a Word Document and saved as a PDF for submission.

  1. Download this Project Report template (Click to open and then choose file -> Download as -> Microsoft Word (.docx)).
  2. Fill out the information requested.
  3. Save finished document as a PDF.

Draft Design

Your draft should include 100% of the project Minimum Requirements, and you should have a good start on a visually appealing design. You can find these Minimum Requirements at the bottom of this page.

  1. Open and use the Adobe program(s) required for this project.
  2. Using the information from your Project Report (Part 1: audience, message, sketches) start designing in the Adobe program.
  3. Double check to see if your draft includes 100% of the minimum requirements.
  4. Save your draft as a JPG(s) and a PDF. (NOTE: The draft is not your sketches. A PDF version of your draft, designed in the outlined Adobe program, will be submitted for critique.)

Submission

  1. Critique Post: Post your draft to the critique thread (VoiceThread). This is a PDF version of your draft created in the outlined Adobe program. This IS NOT your sketches.
  2. I-Learn: Submit the Project Report PDF and Design Draft PDF in I-Learn.

Audience

Before you start a design project you will want to determine who your audience is. This is the group of people that will be interested in your design and message. This can include age, gender, location, interests, etc. It is good to have a fairly specific audience since this will help you make design decisions like color, images, message, etc. You will describe this target audience in your Draft Report.

Message

After determining your audience, you will want to solidify your message. What is that one thing you want to communicate to your audience through your design? You will describe this message in your Draft Report.

Sketches

Any and all layouts and designs required for the final project should be planned out before you start working on the draft. To do this you will need to sketch out at least 3-4 variations for each layout or design. These sketches will be submitted as part of your Draft Report.

Typography (where applicable)

It is important to understand what type of fonts you are using. You will list out the font name and category of each font used in your draft. This will be submitted as part of your Draft Report.

Facebook Critique Initial Post

You will be submitting your draft to the class Facebook Group for critique. Once you have posted your draft you will take a screenshot of it on Facebook, and you will include it as part of your Draft Report.

Project Overview

You are asked by your employer to analyze one of their existing ads, use these findings to create an additional ad that would fit the same campaign, and make a slide presentation that would assist you in explaining your findings.

Examples

.

..

Minimum Expectations

  • Pick a Professional Ad (The easiest way to find a good ad is to first choose a company you are interested in (ex. Nike) and then do a Google search for the company name + the word "ads" (ex. Nike ads).
    • "BYU-Idaho Appropriate" (See syllabus)
    • Well designed
    • At least one line of text
    • The company logo should be included
    • Vector or raster-based
  • Create New Ad (This does not need to be a creative ad)
    • "BYU-Idaho Appropriate" (See syllabus)
    • Create a new unique ad (Photoshop or Illustrator)
    • Match dimension of original ad (150 resolution)
    • Must look like it is from the same campaign (Design, colors, typography, layout, visuals, message, etc)
    • Type in your text (don't copy/paste text or other elements from the original ad)
    • Images or graphics need to be legally obtained (See course media usage requirements.)
    • Find and use the logo of the company (fair use will apply here)
  • Slide Design Sketches
    • Sketch three to four variations of designs
    • Each variation must include a title slide, a transition slide, and a content slide.
  • Presentation Slide Design
    • "BYU-Idaho Appropriate" (See syllabus)
    • 6+ consistently designed slides (Use InDesign to layout slides - pull in ads from Photoshop or Illustrator)
    • Reverse engineer original ad (Design | Color | Typography - pull out specific talking points over multiple slides)
    • One or more slides pointing out what makes your new ad fit the campaign
    • 10in by 7.5in slide size (InDesign document setup)
    • One idea per slide
    • 1+ slide introduce company and campaign
    • Avoid bullet points
  • Save as multi-page PDF

After you turn in your final Slide Design Project, the next assignment will be to present this information using a screen-capture software and the multi-page PDF. As you are designing your slides you will want to think about how you will be presenting this information.

Project Report Expectations

Part 1 (Turned in with Draft)

  • Audience (description)
  • Message (explanation)
  • Sketches (3-4 variations of sketched project)
  • Typography (where applicable)
  • Color Scheme (screenshot and strategy)
  • Draft Attribution (photography or other assets)

Part 2 (Parts 1 & 2 turned in with Final Project)

  • Attribution (photography or other assets)
  • Target Audience Appeal (explanation)
  • Main Design Decisions (explanation)
  • Design Analysis (explanation)

Design Expectations

You will be graded on your understanding, application, and integration of the principles of design, typography, color, and photography. This will also include evidence of original thinking and skillful use of concepts.