Creative Ad FINAL

Blog Post Requirements

This is worth 5 points of your final project submission. This blog post is worth 20-25% of your overall project grade.

You will be required to write a blog post for this project, which will be turned in at the same time as the final project. This blog post will allow you to display your final project, help you showcase your understanding of design, typography, color and/or photography skills, and be a place for you to give credit for any photography you used where required (images taken by you should still be attributed in this blog post). You will discuss your main design decisions, and how the aforementioned principles enhance the design. This is a public blog post that has the potential to be read by anyone. Write an engaging narrative targeted to help those not in our class understand your project.

DO NOT make your blog post a bulleted list. Everything listed below should be included in your blog post, but your blog post should be interesting, engaging, and have a good flow. Multiple requirments can be clumped into one paragraph if it makes sense for your narrative.

The following should be included in your blog post:

1. Well-Written Content
   
   • Good flow.
   • Spelling, grammar, and punctuation.
   • Introduction and conclusion paragraphs.
   • Clear logical sections of your blog post with headings to break up your written content.
2. Project Specifics
   • High-quality JPG(s) of your project (non-pixelated and easy to read).
   • Any project-specific requirements (check the Minimum Expectations section above and summarize important or relevant requirements in your own words).
   • Photography attribution needs to be included at the bottom of the blog post. Insert each image used in your project. Provide a clickable link (text or image link) that brings up the original image download page. (see project requirements to determine which type of photography you can use):
     • No Photography: Some projects will not allow the use of photography. In these cases omit this information from your blog post.
     • Personal Photography: No link is necessary, but the images should still be included in the post. These images should be clearly labeled that they were taken by you.
     • Borrowed/Purchased Photography: Where permitted by the project you can borrow or purchase photography. If borrowed you will need to make sure it is labeled for reuse (CC0, Creative Commons, etc), and you will need to give proper attribution. Purchased images will still need to be given attribution in your blog post. Both types will need a link to the original download page that showcases the used image.
3. Target Audience Analysis
   
   • Explanation of the intended target audience.
   • How this design appeals to the target audience.
4. Design Analysis
   • Explanation of main design decisions.
   • How principles of design, typography, color and/or photography were used to enhance the design.